How COG Marketing Elevated Melt & Make’s Digital Strategy

December 1, 2024

Case Study: How COG Marketing Elevated Melt & Make’s Digital Strategy


Melt & Make is a Sydney-based chocolate studio offering immersive chocolate workshops, private events, and room hire for creative culinary experiences. Catering to adults, couples, and children, Melt & Make provides high-quality ingredients, expert instruction, and a hands-on environment where participants create unique chocolate treats. From decadent truffles and ganaches to personalised chocolate sculptures, the studio delivers an unforgettable chocolate-making experience.


As Melt & Make continued to grow, the team recognised the need for a modern digital presence that accurately reflected the quality of their workshops, studio experience, and distinctive brand personality. To support this growth, Melt & Make partnered with COG Marketing to deliver a comprehensive digital strategy and elevate their online presence.




The Challenge



Before partnering with COG Marketing, Melt & Make faced several challenges with their digital presence:


  • The website did not fully showcase the full range of workshops, room hire services, or customer experiences, making it difficult for prospective customers to explore offerings and book online.

  • The online brand identity did not clearly communicate the fun, interactive, and premium chocolate experience Melt & Make is known for.

  • Digital marketing efforts were limited, resulting in fewer bookings and reduced engagement with potential customers across Sydney.

  • Website hosting and email management were handled internally, creating inefficiencies and limiting scalability.

Melt & Make required an integrated solution to modernise their website, promote workshops effectively, and position the brand as Sydney’s go-to chocolate studio.


The Solution: COG Marketing’s All-In-One Services


Melt & Make partnered with COG Marketing for a complete digital transformation. Acting as their trusted marketing partner, COG Marketing managed every aspect of their online presence and brand strategy, including:


Website Design and Development


COG Marketing designed and developed a modern, user-friendly website that clearly presented Melt & Make’s chocolate workshops, private events, and room hire options. Key features included:


  • Detailed descriptions of adult, children’s, couples, and themed chocolate workshops

  • Intuitive booking functionality and easy navigation for prospective customers

  • High-quality visuals highlighting the studio environment, class sizes, and hands-on chocolate-making experience

  • A fully mobile-responsive design with fast load times to ensure an optimal user experience

This upgrade significantly improved online bookings and allowed Melt & Make to present a polished and professional digital identity.


Branding and Graphic Design

COG Marketing refreshed Melt & Make’s visual identity to better reflect the playful, creative, and premium nature of the brand. Updated graphics, typography, and colour palettes created a cohesive and inviting look that captured the studio’s expertise and attention to detail. The refined branding ensured consistency across all digital touchpoints, including the website, social media platforms, and email marketing.


Digital Marketing Strategy

Melt & Make’s online visibility and customer engagement increased through a targeted digital marketing strategy. Search Engine Optimisation (SEO) initiatives improved rankings for high-intent search terms such as “chocolate workshops Sydney” and “kids chocolate class Sydney”. Social media content showcased workshops, private events, and seasonal experiences, while email marketing campaigns promoted upcoming classes and special events, driving higher attendance and bookings.


Business Strategy

COG Marketing worked closely with Melt & Make to align digital marketing initiatives with broader business objectives. This included competitor analysis, customer profiling, and long-term strategic planning to grow brand awareness, increase workshop bookings, and strengthen Melt & Make’s position as a leading chocolate workshop provider in Sydney.


Website and Email Hosting

COG Marketing implemented secure, high-performance website and email hosting solutions to ensure Melt & Make’s digital platforms remained reliable, fast, and easy to manage. This allowed the team to focus on delivering exceptional chocolate experiences rather than managing technical issues.


Printing and Promotional Products

Extending the brand beyond digital channels,   COG Marketing produced high-quality printed materials and promotional products, including flyers, brochures, and event collateral. These materials reinforced Melt & Make’s premium yet playful brand identity while supporting workshop promotions and private event bookings.


Results and Future Plans


Since partnering with COG Marketing, Melt & Make has achieved measurable improvements in online visibility, customer engagement, and workshop bookings. Their refreshed digital presence now accurately reflects the quality, creativity, and enjoyment of their chocolate-making experiences, attracting a growing audience across Sydney.


Melt & Make continues to work with COG Marketing as their trusted marketing partner, ensuring their branding, digital marketing, and business strategy evolve alongside the studio’s growth. Together, they remain focused on maintaining Melt & Make’s position as Sydney’s premier chocolate-making experience.


By Maria Vitelli February 3, 2026
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